Increasing demand for thoroughbreds beyond racing Makeover Participants and the Racing Industry Survey Makeover Participants & the Racing Industry What was the first Thoroughbred with which you directly interacted?(Required) Off-track Thoroughbred beyond racing Racing Thoroughbred Breeding Thoroughbred Were you aware of that Thoroughbred’s racing history and bloodline information?(Required) Yes No, and I never learned more No, but I was able to research the horse to learn more Were you interested in horse racing prior to interacting with that Thoroughbred?(Required) Yes No Were you interested in horse racing after interacting with that Thoroughbred?(Required) Yes No Please select all of the ways you would describe yourself in relation to the horse racing industry:(Required) Off-track Thoroughbred enthusiast (rider and/or owner, past or present) Casual horse racing fan (watch occasional races on TV or in live) Dedicated horse racing fan (follow specific horses, trainers, or tracks and regularly watch racing on TV or live) Professional in the racing industry (earn any level of income through any aspect of the racing, breeding, and bloodstock industry) Owner and/or breeder of a Thoroughbred intended for racing When you participated in the Thoroughbred Makeover, did you do any of the following to research your horse? (Check all that apply.)(Required) Looked up my horse’s race record on Equibase Researched my horse’s parentage or extended pedigree Watch replays of my horse’s races Watch video of my horse selling at public auction Research where my horse was born and raised Attempt to connect with my horse’s past connections, successfully or not I did not research my horse When you participated in the Thoroughbred Makeover, did you participate in any of the following when you were in town for the event? (Check all that apply.)(Required) Visited Keeneland during morning works Visited Keeneland during racing Toured a Thoroughbred breeding farm for the general experience Toured a Thoroughbred breeding farm specifically to see where my horse was born or to meet relatives of my horse I did not participate in any of these After participating in the Thoroughbred Makeover, do you generally view the horse racing industry favorably?(Required) Yes No SEARCH Search Sign up for our education newsletter Related Links
